About Corporate Spring

Corporate Spring is a culture, leadership, and communications firm founded by former Chief Culture Officer at Tandberg and Cisco, and bestselling author, Annicken R. Day. For the last decade, the team of highly experienced executives, business psychologists, innovators, and corporate rebels, have helped some of the world’s leading companies build innovative and joyful high-performing cultures.

Through the science-based and holistic Corporate Spring Model, influenced by Scandinavian leadership philosophy, the team provide a methodical, practical, and enjoyable process that help their clients go from where they are to where they need to be to succeed in the new world of work.

The Corporate Spring experts help leaders, from startup founders to Fortune 500 executives, embrace new ways of leading and build human-centered, joyful cultures that attract talent, retain them, and inspire people to give their best every day.

Corporate Spring was established in 2012 with the mission to make the corporate world a happier place, because it is good for people, profit and planet.

In 2022, on their 10th anniversary, they are taking the happiness project one step further. Through the “off-spring" Happy Life Happy Work they are making the methods and tools that has led to more happiness at work and life for their clients, accessible to everyone.

Learn more about Corporate Spring founder, Annicken R. Day and her other ventures at annickenday.com and happylifehappywork.com.

About Corporate Spring

Our Mission

Our mission Corporate Spring

Help leaders and teams build thriving, joyful, high-performing cultures.

Happy people are good for business.

Our Purpose

About us Purpose Corporate Spring

Make the (corporate) world a happier place.

Because it is good for people, profit, and our planet.

Our Values

Our values Corporate Spring

Freedom & Variety

Freedom is our oxygen. Variety is our spice.

Passion & Joy

The combination of the two makes the magic happen.

Brains & Hearts

We bring both to work and life.

The Corporate Spring Core Team

annicken day founder and CEO at corporate spring

Annicken R. Day

Founder, CEO & Culture Strategist

Founder and CEO Corporate Spring, executive advisor for Fortune 500 leaders, international keynote speaker, moderator and writer; Annicken R. Day helps and inspires leaders around the world in building thriving, high performing team cultures wired for the new world of work. As Chief Culture Officer Tandberg and Culture Ambassador Cisco, she played an incremental role in building world class cultures in fast moving, high-growth IT companies, and today Corporate Spring has some of the world’s leading IT firms as clients. Annicken is also a columnist for Huffington Post and Business Insider, co-author of the book "Creative Superpowers" and author of the novel Fly Butterfly (recently released in Norway as Fly, Sommerfugl). Read more here.

Trude Helen Shelby Partner Corporate Spring

Trude Helen Shelby

Partner, Business Psychologist

Former HR director TANDBERG and Cisco, Organizational Psychologist and certified Gestalt Psychotherapy Coach, Trude Helen has in-depth experience and understanding of the underlying dynamics of organizational life and how to use effective HR strategies to meet the ever-changing needs of business. With background from organizational transformation, mergers & acquisitions, talent and succession planning, leadership development and team excellence, Trude coaches leaders and team members, facilitates workshops and give keynotes on how to optimize team performance and create thriving work cultures for the new world of work.

Tove Helgaker COO at Corporate Spring

Tove Maria Helgaker

Partner & COO

With background from hospitality and telecom; organizational and product development; Tove Maria joined Corporate Spring in 2013 and has since then handled the operational side of the company; including coordinating clients and consultants on 3 continents. Tove Maria is also responsible for Corporate Spring’s online platform and corporate video offerings, in addition to helping our clients develop personalized storytelling videos to improve their online presence. With equal passion for people and technology, Tove Maria helps make Corporate Spring’s offerings accessible for a larger audience on a global scale.

working globally at Corporate Spring
Cherry Yates working with communication at corporate spring

Cherry Johal Yates

Communications Strategist

With her experience in the entertainment industry including leadership positions at Discovery Channel, National Geographic and FX Networks, Cherry is a global communications strategist, experienced in marketing and corporate communications. Her various leadership roles instilled a passion for building high performance teams and for promoting professional growth and culture of inclusivity, diversity and belonging.

mikael hansson corporate spring business psychologist

Mikael Hansson

Associate Business Psychologist

Licensed psychologist with extensive experience of developing people and organizations, Mikael’s expertise is to develop management teams and coach leaders into become the best versions of themselves. He assesses and advices individuals in their personal development and helps leaders and management teams develop their business, while helping them integrate their personality with the current role in the present context.

liz dadanian corporate spring leadership and culture strategist

Liz Dadanian

Leadership & Culture Strategist

With background from Fortune 50 corporations to VC backed startups, Liz has served in executive positions across finance, accounting, audit, risk management, operations, and consulting. She has worked with thousands of executives and team members to drive change, create intentional cultures, and achieve alignment around a shared business purpose, unleash their full potential and find renewed joy in doing work that matters.

erik rodin corporate spring associate innovation culture strategist

Erik Rodin

Associate Innovation & Culture Strategist

Erik is passionate about new models of learning and new ways of working. He has a background as an innovation consultant and learning designer and uses this to coach, advice and consult everything from startups to large complex organizations on some of their trickiest challenges. Always working from a deep rooted belief that the client’s know their business better than he ever will and that his job is to create the space for them to collaborate, grown and learn together.