Leadership    Culture    Communications



Annicken R. Day

Founder & CEO Corporate Spring

Open Innovation Lab and
Corporate Spring
proudly presents:



OSLO, November 7th 2023


Welcome to Corporate Spring!

Corporate Spring is a boutique consultancy specialised on culture, leadership and communications.

Our global team have practical and global expertise in building highly dynamic, thriving, high-performing team cultures where innovation thrive.

Through the science-based, holistic Corporate Spring Model we offer an effective, impactful and highly engaging process and effective tools that help our clients around the world innovate, grow, perform and deliver extraordinary business results.

Annicken R. Day has a gift for transforming bureacuracies into businesses that buzz with creativity and joy.

Organizational Psychologist Wharton and #1 NYT Bestselling Author

Our Approach and Method:

The Corporate Spring Model™

  • Based on science, experience and extensive testing.
  • Offers a holistic perspective on human behavior, organizational psychology, and group dynamics.
  • The methodical, practical, and engaging process lead to extraordinary business outcomes for our clients.
  • Hundreds of teams around the world have implemented the model with great success. . 
  • Highly engaged teams can show for 50% higher retention, 19% better performance, 23% higher profitability and 3 x higher shareholder value
Learn how we can help you build thriving, high-performing team cultures too.
The Corporate Spring Model, a holistic perspective on human behavior, organizational psychology and group dynamics.
The Corporate Spring Model, a holistic perspective on human behavior, organizational psychology and group dynamics.


  • The Corporate Spring Model is based on science and developed from 20 years of research, testing and practice.
  • Influenced by Scandinavian leadership philosophy, and a holistic perspective on human behavior, organizational psychology, and group dynamics.
  • For over a decade we have provided methodical, practical, and engaging processes that have inspired and led to high-performing team cultures.
  • Leaders around the world, from startups to Fortune 500 companies, have seen high rates of success by working with us.
  • Studies show that highly engaged teams delivers 18% better performance and are 23% more profitable (Gallup, 2022). 

Learn how we can help you build thriving, high-performing team cultures too.


Learn how to lead and communicate effectively
in the new world of work

Culture Leadership Corporate Spring

Leadership and Communications

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Build thriving, high-performing
teams and inspired cultures

Purpose and values

High-Performing Teams and Inspired Cultures

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Achieve business success through the
HUMAN side of your business

Human Centered Organizations Corporate Spring 1

Human-Centered Organizations

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How We Can Work With You

Corporate Spring Executive Coaching

Executive Advisory & Coaching

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Corporate Spring offers in-Person and Virtual Workshops

In-person & Virtual Workshops

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speaking engagement annicken day corporate spring

Keynotes & Speaking Engagements

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Our Global Experts - The Corporate Spring Team

annicken day corporate spring CEO and founder

Annicken R. Day

Founder, CEO & Culture Strategist

Founder and CEO Corporate Spring, executive advisor for startup founders and Fortune 500 leaders, international keynote speaker, moderator and bestselling author; Annicken R. Day helps and inspires leaders around the world in making culture their strategy for growth. As Chief Culture Officer Tandberg and Culture Strategist in Cisco, she played an incremental role in building thriving, high-performing cultures in fast-moving, high-growth IT companies, and the last ten years, as founder of Corporate Spring, she has helped hundreds of teams, and inspired tens of thousands leaders from stages around the world on how to build thriving businesses through the human side of business. Annicken is co-author of the book "Creative Superpowers" and author of the bestselling novel Fly Butterfly , translated to multiple languages. She is also the founder of Happy Life Happy Work, an online platform for personal growth, and hosts Chill - Connect - Create retreats in Tuscany, Italy. .

Trude Helen Shelby

Trude Helen Shelby

Partner, Business Psychologist

Former HR director TANDBERG and Cisco, Organizational Psychologist and certified Gestalt Psychotherapy Coach, Trude Helen has in-depth experience and understanding of the underlying dynamics of organizational life and how to use effective HR strategies to meet the ever-changing needs of business. With background from organizational transformation, mergers & acquisitions, talent and succession planning, leadership development and team excellence, Trude coaches leaders and team members, facilitates workshops and give keynotes on how to optimize team performance and create thriving work cultures for the new world of work.

Tove Helgaker c e1605460437679

Tove Maria Helgaker

Partner & COO

With background from hospitality and telecom; organizational and product development; Tove Maria joined Corporate Spring in 2013 and has since then handled the operational side of the company; including coordinating clients and consultants on 3 continents. Tove Maria is also responsible for Corporate Spring’s online platform and corporate video offerings, in addition to helping our clients develop personalized storytelling videos to improve their online presence. With equal passion for people and technology, Tove Maria helps make Corporate Spring’s offerings accessible for a larger audience on a global scale.

Corporate Spring Global Event
Cherry Yates Corporate Spring

Cherry Johal Yates

Communications Strategist

With her experience in the entertainment industry including leadership positions at Discovery Channel, National Geographic and FX Networks, Cherry is a global communications strategist, experienced in marketing and corporate communications. Her various leadership roles instilled a passion for building high performance teams and for promoting professional growth and culture of inclusivity, diversity and belonging.

mikael hansson corporate spring business psychologist

Mikael Hansson

Associate Business Psychologist

Licensed psychologist with extensive experience of developing people and organizations, Mikael’s expertise is to develop management teams and coach leaders into become the best versions of themselves. He assesses and advices individuals in their personal development and helps leaders and management teams develop their business, while helping them integrate their personality with the current role in the present context.

liz dadanian corporate spring leadership and culture strategist

Liz Dadanian

Leadership & Culture Strategist

With background from Fortune 50 corporations to VC backed startups, Liz has served in executive positions across finance, accounting, audit, risk management, operations, and consulting. She has worked with thousands of executives and team members to drive change, create intentional cultures, and achieve alignment around a shared business purpose, unleash their full potential and find renewed joy in doing work that matters.

erik rodin corporate spring associate innovation culture strategist

Erik Rodin

Associate Innovation & Culture Strategist

Erik is passionate about new models of learning and new ways of working. He has a background as an innovation consultant and learning designer and uses this to coach, advice and consult everything from startups to large complex organizations on some of their trickiest challenges. Always working from a deep rooted belief that the client’s know their business better than he ever will and that his job is to create the space for them to collaborate, grown and learn together.

Creating butterfly effects, globally and locally

The Butterfly Effect suggests that small adjustments can create momentous change, and we know this to be true. By focusing on the HUMAN side of business, we help leaders, teams and businesses thrive.
Some of the places the Corporate Spring Team has delivered keynotes and workshops:

Oslo • Gothenburg • Stockholm • Copenhagen • London • Amsterdam • Brussels • Berlin • Barcelona • Madrid  • Lisbon • New York • Palo Alto • San Franscisco • Los Angeles • Mexico City • Sydney • Shanghai • Manila  • Beijing • Singapore  • Bangkok • Bangalore

Corporate Spring Global Leadership Culture Communication agency

What our clients and partners say

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