Green background with leaves and butterflies, overlaid with white text saying 'It's time for a corporate spring.'

A new era for humanity in business.

Welcome to Corporate Spring.

We live in extraordinary times, defined by constant change, growing complexity, and an ever-increasing need for resilience, innovation, and adaptability. At the same time, employees are seeking more from their work: purpose, connection, and inspiring leadership. Yet for many, this remains out of reach—only two in ten employees worldwide report feeling engaged in their jobs.

We’ve entered a new era of work, where the role of the leader is being redefined: from command and control to empowerment and inspiration; from solely profit-driven to purpose & profit driven; from managing soul-less workplaces to building thriving cultures where people feel valued, inspired, and fulfilled—and do great work as a result.

At Corporate Spring, we help leaders and organizations embrace this transformation. Thriving cultures don’t happen by chance—they happen by intentional design. For over two decades, we’ve helped companies around the world build human-centric cultures where people and performance thrive together.

Our approach is grounded in the science-backed, holistic Corporate Spring Model™. By focusing on what makes us uniquely human, we guide leaders to build inspired, future-ready organizations that thrive with change, deliver exceptional business results, and make a real impact in the world.

The season for renewal is here. It’s time for a corporate spring.

A pyramid diagram titled the Corporate Spring Model with three levels. The bottom level includes purpose, identity, and trust. The middle level features growth mindsets. The top level shows joy and passion. The diagram emphasizes the importance of trust, identity, and purpose at the foundation, growth mindsets in the middle, and joy and passion at the peak for leadership and celebration.

Future-Ready Leadership

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“Most companies today are
over-managed and under-led.
Humane, courageous leaders who bring their hearts to work and understand that great results comes from purpose-driven, inspired, and happy employees, will create the most successful businesses in the future.”

- Annicken R. Day,
Founder & CEO, Corporate Spring

Thriving Cultures.
Lasting Business Impact.

Woman in gray suit with pink ruffled blouse and red heels dancing or celebrating indoors, with other people in the background.

“80% of executives consider culture as a top-driver for financial performance. Yet, 84% say their culture is not where it needs to be.”

Source: MIT School of Management

“Studies show that companies with strong cultures achieve three times higher total return to shareholders than others.”

Source: McKinsey & Company

“Organisations that align their culture with their purpose and strategy experience in average
316% revenue growth.

Source: Culture Partners and Stanford Research

“Highly engaged teams have 57% better performance, 23% higher profitability, and 50% higher retention than less engaged teams.”

Source: Gallup, 2024

Our Global Experts

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Annicken R. Day

Founder & CEO Corporate Spring, Culture and Leadership Expert, Bestselling Author

A smiling man with gray hair and glasses, wearing a light-colored button-up shirt.

Mikael Hansson

Business Psychologist, Executive Management Advisor, Clinical Psychologist

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Organisational Development and Communications Expert, Executive Coach

Audrey Camp

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Camilla Nilsson

CEO Advisor & Founder Curia Capital and Terra Libra

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Erik Rodin

Organizational Design &
Innovation Director

A woman with shoulder-length black hair, wearing a bright orange top and a colorful necklace, smiling outdoors near greenery.

Cherry Johal Yates

Communications Strategist &
Marketing Executive

Testimonials

  • Adam Grant, Organizational Psychologist Wharton and author of 3 #1 New York Times Bestseller books.

    "Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy."

    Adam Grant, Organizational Psychologist Wharton and #1 NYT Bestselling Author

  • Jason Angelus, COO, CTO and international leader focused on building thriving, high-performing teams, ready for the future. A longtime client of Corporate Spring.

    "By combining theory, experience and neuroscience with excellent facilitation skills, the Corporate Spring Team have provided tremendous value to our global teams at Cisco."

    Jason Angelus, Director Engineering, Cisco

  • Ingrid Woodhous, Chief People Officer, Pexip.

    "Corporate Spring was instrumental in our process of defining common culture and values for our merged companies and help us focus on what matters the most to create high-performing global team."

    Ingrid Woodhouse, Chief People Officer, Pexip

  • Henrik Holck-Clausen, Chief of Staff Kyoto.

    “The Corporate Spring Model, and the people behind it, puts deep knowledge, structure and processes into the not-so tangible process of building, and constantly evolving, corporate culture."

    Henrik Holck-Clausen, Chief of Staff, Kyoto Group

  • Christoffer Omberg, co-founder and CEO Oslo Business Forum

    "Annicken was the moderator for our conference "The New Normal", organised by Oslo Business Forum and Nordic Business Forum. We loved working with Annicken. She is professional, detailed-oriented, proactive and ambitious, and got super great feedback from our participants "

    Christoffer Omberg, Co-Founder & CEO Oslo Business Forum

  • Eva Parnese, Marketing Director, Camurus

    "What an amazing experience we had when Annicken explained the importance of Culture as a Growth Strategy and how High Performing Cultures work! It was a great energizing session that helped us to launch our Values and build an engaged and motivated team around the world."

    Eva Panarese, Senior Director Marketing, Camurus

  • Denning Tan, Startup Lead, AWS

    Annicken R. Day delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!

    Denning Tan, Startup Lead, Amazon Web Services

Trusted by

A collection of logos for various companies and organizations, including Cisco, AWS, Microsoft, DNB, Novartis, Videxio, Pexip, Telia, CA Technologies, Spring, and UNICEF.