Making Culture a Strategy for Growth.
Welcome to Corporate Spring.
We live in extraordinary times, defined by constant change, growing complexity, and an ever-increasing need for resilience, innovation, and adaptability. At the same time, employees are seeking more from their work: purpose, connection, and inspiring leadership. Yet for many, this remains out of reach—only two in ten employees worldwide report feeling engaged in their jobs.
We’ve entered a new era of work, where the role of the leader, and the way we work, are being redefined.
At Corporate Spring, we help leaders and organisations embrace this transformation by strategically building the cultures you need to succeed.
The right kind of cultures don’t happen by chance—they happen by intentional design. For over two decades, we’ve helped companies around the world build thriving, high performing teams and organisational cultures.
Our approach is grounded in the science-backed, holistic Corporate Spring Model™; a dynamic framework that enables leaders and teams to strategically build the culture they need to succeed with their vision, ambitions and goals.
The season for renewal is here. It’s time for a corporate spring.
Future-Ready Leadership
“In a world of unprecedented changes, complexity and uncertainty, the way we work have transformed.
So has the role of the leader.
Still, most organisations are over-managed and under-led. Are you ready to make the shift?”
-Annicken R. Day,
Founder & CEO, Corporate Spring
Thriving Cultures.
Lasting Business Impact.
“80% of executives consider culture as a top-driver for financial performance. Yet, 84% say their culture is not where it needs to be.”
Source: MIT School of Management
“Studies show that companies with strong cultures achieve three times higher total return to shareholders than others.”
Source: McKinsey & Company
“Organisations that align their culture with their purpose and strategy experience in average
316% revenue growth.
Source: Culture Partners and Stanford Research
“Highly engaged teams have 57% better performance, 23% higher profitability, and 50% higher retention than less engaged teams.”
Source: Gallup, 2024
Our Global Experts
Founder & CEO Corporate Spring, Culture and Leadership Strategist
Annicken R. Day
Mikael Hansson
Business Psychologist, Executive Management Advisor, Clinical Psychologist
Organisational Development and Communications Expert, Executive Coach
Audrey Camp
Henrik
Holck-Clausen
HR & Leadership Executive
Organizational Strategist
Erik Rodin
Organizational Design &
Innovation Director
Communications Strategist &
Marketing Executive
Cherry Johal
Testimonials
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![Adam Grant, Organizational Psychologist Wharton and author of 3 #1 New York Times Bestseller books.]()
"Annicken R. Day has a gift for transforming bureaucracies into businesses that buzz with creativity and joy."
Adam Grant, Organizational Psychologist Wharton and #1 NYT Bestselling Author
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![Jason Angelus, COO, CTO and international leader focused on building thriving, high-performing teams, ready for the future. A longtime client of Corporate Spring.]()
"By combining theory, experience and neuroscience with excellent facilitation skills, the Corporate Spring Team have provided tremendous value to our global teams at Cisco."
Jason Angelus, Director Engineering, Cisco
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![Ingrid Woodhous, Chief People Officer, Pexip.]()
"Corporate Spring was instrumental in our process of defining common culture and values for our merged companies and help us focus on what matters the most to create high-performing global team."
Ingrid Woodhouse, Chief People Officer, Pexip
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![Henrik Holck-Clausen, Chief of Staff Kyoto.]()
“The Corporate Spring Model, and the people behind it, puts deep knowledge, structure and processes into the not-so tangible process of building, and constantly evolving, corporate culture."
Henrik Holck-Clausen, Chief of Staff, Kyoto Group
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![Christoffer Omberg, co-founder and CEO Oslo Business Forum]()
"Annicken was the moderator for our conference "The New Normal", organised by Oslo Business Forum and Nordic Business Forum. We loved working with Annicken. She is professional, detailed-oriented, proactive and ambitious, and got super great feedback from our participants "
Christoffer Omberg, Co-Founder & CEO Oslo Business Forum
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![Eva Parnese, Marketing Director, Camurus]()
"What an amazing experience we had when Annicken explained the importance of Culture as a Growth Strategy and how High Performing Cultures work! It was a great energizing session that helped us to launch our Values and build an engaged and motivated team around the world."
Eva Panarese, Senior Director Marketing, Camurus
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![Denning Tan, Startup Lead, AWS]()
Annicken R. Day delivered a most intriguing session for our teams at AWS focusing on Identity and Purpose. Her ability to transport the listener to a deeper, inner, more connected realm is surreal. I thoroughly enjoyed her session, insight and leadership, and look forward to more collaborations!
Denning Tan, Startup Lead, Amazon Web Services
